We were tasked with capturing the "Arc'types" Campaign: a celebration of Arc’teryx’s cult-classic products that have stood the test of time. This was to launch the Arc'teryx brand into the AUS/NZ market. SUIKA oversaw end to end production from creative direction to post-production.

Imagery was utilised in a range of ways - paid advertising (Instagram, Meta), store displays and on the main client channels.

ServicesPhotography Campaign

How do you launch one of the world's most renowned outdoor brands into the AU/NZ landscape? Throw the talent right into our bushy wilderness.

We captured both Arc'teryx staples: The Beta AR & Atom LT.

The result was a visual narrative that not only showcased the products but also told a compelling story of exploration and resilience, resonating with both loyal and new audiences alike.

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Chef Num | Thailand